Features : With “Day to Day,” King Lavish promotes new EP with a rap track promoting positivity

“Day to Day,” an empowering rap ode to the daily necessity of persistence in the face of adversity, is one of almost two dozen tracks King Lavish has put out so far in the young 2024.

“It is the trials and tribulations that people go through, regardless if it’s painful or hard work and ethics — the day-to-day basis of what people go through and what people are pushing for,” he said.

Depressed people tryna make it day to day

Broken people tryna make it day to day

Warm hearted people tryna make it day to day

Hard working people tryna make it day to day

Only thing up on my mind is day to day

This track is the one he is featuring to promote his five-track EP, Broken Love, released in late February, after he had already released a single, “Wicked World,” and a 16-track album, King Lavish Sun City.

“For ‘Day to Day’ specifically, I thought about one day when I was by myself at a park, and I was thinking like, ‘Man, every day, everybody’s trying to work hard,’” he said.

“You got depressed people going through emotional stuff trying to make it day to day, you got all types of mixed feelings about everything, and everybody is just trying to make sure that they get through life on a day-to-day basis. Period. That’s something that everybody can relate to.”

Hanging on. Working. Pushing for the positive “to get through life, provide for family.”

He described the beat as “an energetic, emotion mixture.”

Empowerment is one of the two main subjects of the EP. One, it tells the story of things he has been through in life, relationships, heartbreak, a period of incarceration, a time when he “went through bad temptations and relationships and pretty much dove into poison.”

The other is “making a statement” about the way just hanging on can empower accomplishment.

“I would never give up. I would just keep going.”

That has worked out through his art. He started writing songs at 16, having listened and looked up to artists such as J. Cole, A Boogie Wit da Hoodie, Tupac, Dave East and Nipsey Hustle.

Lavish is a lyricist. His process is write, go over his music again, make any changes, then rehearse before going to the studio. There, he warms up for one or two takes, as he and the producer craft the beats to fit the rap.

“Then I’m taking off with it.”

In his self-bio, he says, “Writing releases many stresses of life,” including the loss of his mother and grandmother when young, and, in 2022, losing a cousin to domestic violence.

The year 2022 was also when he finally, at age 27, began releasing music, putting out three songs. He skipped 2023, due mainly to the “stresses” of ’22.

“It kind of froze me,” he said. “But on top of that, I was working with the wrong people. I had to switch a lot of things up and add a lot of new things.”

This year has provided a fresh start. The main difference is he has a manager, a marketing team and a publicity team.

“I feel like things are more balanced now, and I’m working with serious people.”

Having skipped 2023, he decided to make 2024 an empowerment year. He was working on the album that became Sun City, and “I decided to throw a single out there to hold off everybody, since I had been alerting everybody on social media that I was getting ready to release an album.”

That single was “Wicked World.” Then came Sun City and now Broken Love, all three coming in February.

He was born in New Jersey, moved to California when he was young, then El Paso, Texas, where he is now. He has been traveling, recording in various cities, Los Angeles, Hollywood, Dallas, Phoenix.

He has another album, Mixed Feelings, ready to come out, the one he recorded in Hollywood at East/West Studios. That will be later. First, he wants to promote the three projects he has already released.

In addition, he plans to begin a live-performance aspect to his career.

He acknowledges that he didn’t get serious about music until he was older. “You have to invest in your music. At that time, I wasn’t able to promote and do all the other stuff. I didn’t have guidance on that level, so, I had to teach myself day by day.”

Now 29, he is serious and, as he says, is working with serious people.

“It’s never too late to make your dreams happen,” he said. That realization is part of the empowerment he talks about, making it possible to do what he needs to do, day by day.

“You come up with an idea for what you’re going to create. Then you go to the studio to deliver it the best you can, and then you promote it.”

Stay connected to King Lavish on all platforms for new music, videos, and social posts.

“Day to Day” (Spotify): Promote: Day to Day
Broken Love (Spotify)
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