In the music video for “RACCS,” the new southern hip hop anthem by California rapper TGRACCS, we get a glimpse of the good life. Cruising in big black cars. Dancing women in bikinis by the pool. California sunshine in the daytime, and the bright city lights at night.
The message: TGRACCS didn’t always have these things. He had to work to get where he is, and he wants to inspire others to do the same. And he plans to enjoy himself.
Came from rats and roaches
Now it’s penthouse living…
I get racks
Money, racks
Throw it back
“RACCS” gets its groove from massive bass layered with percussion, keyboards, and sound effects. Recorded at Night Bird Studios in West Hollywood, the track was produced by Space Mike, a longtime collaborator of TGRACCS. The music is a perfect foundation for the rapper’s dissertation on his tribulations and triumphs, where he came from, and where he’s at.
Originally from Louisiana, TGRACCS journeyed to Texas and then to the west coast for the networking and energy of the creative community in southern California. He thrives in a scene where everyone is an entrepreneur, whether musician, visual artist, or fashion designer.
This cultural milieu—along with his background—informs his songwriting. He says, “Most of my music is about culture, fun, motivation, and a little bit of struggle. I’m letting people know to keep their head on tight.”
The artist’s southern roots run deep. And so does music in his family. Back in Louisiana, he has a group with his siblings called Trench God. In his music, there is that classic southern bounce. And in his ad libs, he uses the Louisiana greeting (“Waaahhnn”) which lets listeners know where he is from, and which ties his music together as part of his signature sound.
At the time of this writing, the artist is approaching 5,000 monthly listeners on Spotify. In the coming months, TGRACCS plans to focus on consistency, with quarterly music releases and accompanying visuals, with the aim of increasing those monthly listeners as well as expanding his organic fan base.
He says, “I’m not expecting one song to take me somewhere overnight. I just want people to know I’m here to stay.”
The long-term mindset of TGRACCS is centered on longevity and inspiring younger listeners. He puts an emphasis on independence, entrepreneurship, and community building.
“RACCS,” by TGRACCS is streaming now, with promotional support from Starlight PR. Use the links below to follow TGRACCS. Listen to “RACCS” today, everywhere you listen to music.
Spotify | Instagram | YouTube | TikTok | Apple Music | Amazon Music | Tidal | Facebook
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