PHILADELPHIA, PA—Musician, music director, producer, and songwriter David Caldwell Jr. wants to take his goal of motivating pure love through his music label to the world.
Born and raised in Philadelphia, Caldwell started playing piano at 6-years-old, leading to becoming the organist for his father’s church. At 13, the musician was experimenting with music production at home and using keyboard samples to create some of his earliest tracks.
14 years later, Caldwell is still recording and with his family involved, taking on everything from arranging, writing, singing and producing–including 2018’s Caldwell Family Christmas album, featuring his wife and two children, and launching his record label Pure Love Music alongside the release of his latest single “Love Is In the Air.”
“I feel like we've been reduced by the major record labels to ‘sex sells' so that's what we're singing about.’ There's not a lot of music that is multi-generational for the young and the old,” expresses Caldwell. “There's not a lot of that left, which is a whole other story. So what I wanted to do instead of complaining about it, is provide a solution as a musician or producer and create a label that will give inspiration and love back to the world.”
Caldwell’s goal with Pure Love Music is to make music for everyone across genres, while keeping it G rated, or as the musician describes it as, “E for Everyone.”
"Pure Love Music Aims to Create, excellent, integral music while keeping it pure. To concentrate on creativity, musicianship and tastefulness.”
On “Love Is In the Air” he describes the song as writing in the perspective of someone newly in love and the indescribable feeling when you find that person. An upbeat track with a smooth groove, Caldwell attempts to emulate the excitement, and the nervousness, of meeting the right person.
“A lot of the lyrics in the song portray the feeling of falling in love, if you will, or the feeling of deciding if you want to have a relationship. "There's no real quantifiable. It's one of those things where it's spiritual because you can't explain it, it's just right 'cause it's right,” explains Caldwell, who says he can see "Love Is In the Air" performed at future wedding receptions. “It's endless when you create something fun. And that's what I try to do: make it fun, explosive, loving. We can't just say love, but I want it to feel like love.”
While Caldwell also celebrates his Christianity, the singer sees “Love Is In the Air” as a universal track being performed almost anywhere that will resonate with many people.
“If they call me to perform, I'm not going to turn it down. Because it's still pure. There's going to be 8-year-old's listening to this, there's going to be 25-year-olds that are going to be listening to this, and there’s going to be 80-year-olds listening to this. And I won't have to feel embarrassed. That's the image that I want to promote to people […] that's why it's called Pure Love Music. Because as long as it's pure, it's good water. And that's what my motto is.”
“Love Is In the Air” is out February 13th.
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