Win Obami is a French-American artist from Nanterre, France who now resides in Los Angeles, California. He has survived a rough childhood, growing up by himself in a dangerous environment thanks to his love for music. He makes music in both the R&B and Rap lanes but he’s also carving a path in an entirely new genre that he created himself. The name of the genre is “Soulflow,” and it blends elements from Soul, R&B and Rap.
By taking strategic elements from each of these genres, he’s able to craft melodic flows that seamlessly float between both rapping and singing with emotional weight and depth. His latest single, titled “Feel Rick Ross,” features Rick Ross and finds Win in the rap lane but he has more in store.
Win’s single “Feel Rick Ross” features a braggadocious verse from the legendary Miami rapper which pairs well with the confident and upbeat production. Win’s goal was to make people feel motivated and energetic with the song. However, his verse offers something more layered.
Throughout his verse, he calls out the behavior of rappers who lack authenticity while also asserting his own rap skills. Writing this verse for the track was not a challenge for Win.
“I just hear the beat and the rhythm and then write the lyrics.” he said.
While this single showcases Win’s rapping abilities, he prefers singing.
“I prefer R&B because it’s easier for me to express my feelings in that style.” he said.
Before transitioning to rap, Win was doing covers of R&B and Pop songs at local shows from the years 2015-2017. He also was singing from ages 11 through age 15 and began to truly develop his abilities by himself at age 12. Even before this, he was singing around his household at age 7 and his Mom also played R&B there.
With his foundation in singing, it’s only right that Win would move on to create a new genre entirely that combines techniques he’d been utilizing with ones he’s picked up from rapping. His musical talent has been a constant throughout the years of his life, even though he’s still young.
Win Obami was born September 28, 2003, making him 21 years old as of today. The fact he created a new genre at this young age is not only a testament to his musical ability but a feat that is uncommon for musically inclined people in general. As previously stated, the name of the genre is “Soulflow.”
“Soulflow” is defined as a “genre-defying sound that blends the heartfelt emotion and melodic richness of classic soul and R&B vocals with the rhythmic complexity and lyrical flow of modern Rap.” However, Win did not purposely create this genre, it just happened naturally through an AI tool analysis of his vocal style and techniques coming up with a name for it and people’s observations of his voice.
“My friends and professionals in the music industry always said my voice was unique and different. At the same time, it didn’t fit in the traditional sound of Soul, R&B or Rap. I decided to just combine them all.” he said.
The analysis stated that Win’s vocal style in the Soulflow genre can adapt to a plethora of production styles and reshape them emotionally. It is a genre that focuses on a connection to the heart and the soul.
The melodic aspects of Soulflow create a hypnotic and meditative feeling as the listener is taken on the emotional journey through Win’s vocal stylings. Additionally, Win also created the subgenre, “Pop Soulflow”, which takes the core elements from the genre and makes them more accessible for a wider audience through catchy melodies and upbeat pop production elements.
In addition to making music, Win Obami is also the head of the music label Icey Recording. By releasing his music through this label Win maintains control of it. Interestingly enough, he wasn’t the founder of the label but took over as lead once the original lead, who was also his mentor, departed.
“It’s not hard to run it because I can produce my own songs myself. I’m focused on making the music now and will make the necessary connections for marketing next.” he said.
Win Obami has plans to release more music this year. The music could be in the Rap or R&B lane but more than likely, he will continue to focus on the genre he created - Soulflow.
“Feel Rick Ross” is available on streaming services now.
You can stay up to date with all the happenings at Win Obami’s music label, Icey Recording, on these platforms.
You can experience more of Win Obami’s Soulflow genre by connecting with him on these social channels.
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