News : Juliera uses themes of empowerment and resiliency in new single, “Hero”

Bobby Martin, Publicist September 18, 2023
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Massachusetts based singer/songwriter, Juliera, prides herself on being woman who will go out of her way for people even through times of adversity. The Nigerian born artist has released her newest single called “Hero”, which is a pop/dance song with powerful vocals highlighting her message of empowerment while going above and beyond for someone.

“I have naturally always been the type of person who likes to go the extra mile for people,” Juliera said, pointing out that this is a focal point of her song.

When it comes to songwriting, Juliera said in many cases she doesn’t even start with an idea. Sometimes the beat gives her a vibe to lay out rhymes and see what comes next. In the case of “Hero”, it was originally started in 2017 and she was in a playful mindset at the time. She said she would rhyme and put together a tune someone could dance to, but something was just missing at the time. For years she still had the lyrics to “Hero” stuck in her head, and she knew something needed to be done.

“So, I did ‘Hero’ and I guess it wasn’t just me, because people around me in the studio that heard it were like ‘hey this is a great song,’” Juliera said and added, “This was something stuck in my head for so many years and now I get to put it out.”

While the song revolves mostly around love, it is also about doing something out of good will and good intention. Some of the lyrics include: “My heart, my hands, my everything is held out for you. When the shadows take the light, and fears start to rise, in the still of the night, I'll be by your side.” Juliera’s lyrics flow seamlessly with the beats by Indonesian producer Hansen Karta.

“From its opening bars, the track’s pop tones combined with a compelling dance rhythm make it a must-add to every playlist,” Juliera’s biography states about “Hero.”

Juliera has a three-year-old son named Romeo who enjoys the tune, and she said the music video coming out that accompanies the song, “Hero” will be very kid-friendly and fun. It incorporates superheroes, which Romeo loves, and will include Juliera donning a superhero outfit herself.

Juliera lived in Nigeria until she went to college. After studying in Europe she eventually landed in the U.S. for her graduate program at Northeastern University. She grew up loving music, listening from morning to night in her youth. Juliera wrote her first song at the age of 16, and had pages of lyrics that she wrote but didn’t do anything with. She credits her aunt for finding them and telling her how amazing they were. Juliera didn’t believe her, thinking she was being nice as a family member, but while in college she decided to go for it.

Juliera sold her first song for just $25. Over time she became more confident and successful, but that all got put to a halt with a painful marriage and divorce where her husband disapproved of her choice to playing music among other aspects of life. After a difficult divorce, she went back to what she loved: music.

“The emotional effect of it was really bad,” she said. “So I said, you know what, what is the thing I really love doing? Let me go back into it.”

Juliera did just that by contacting a local music studio and laying her heart out in a track that got instant praise from the studio as one of the best recorded there. This song was “Let it Ache”, which was about the tribulations of heartbreak and getting through it. She describes her music as a “celebration of resilience, hope and self-empowerment,” according to her biography. It says her story is one of “triumph over adversity, of a woman who refused to be silenced.” Juliera wants people to start fighting for themselves, and also work to be a good person.

“It’s only when you start fighting for yourself that things start to actually start getting better,” she said.

She added, “I am going to do what makes me happy and put my energy into something I love doing. I want this thing that I started to go bigger than I imagine.”

"Hero" is available on all major digital streaming platforms and can be followed here:

Spotify
YouTube
Instagram
Facebook
TikTok
Twitter
Website

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