50 Cent Action has proven to be a huge success for the rap star and business mogul from which the channel takes its name.
A FAST channel available through Roku, the action movie orientated network has quickly become the number one channel on both Roku and LG.
The channel is also expanding its distribution and is now available on Vizio’s WatchFree+ and Sling TV’s Sling Freestream.
In a statement, 50 Cent said: “This is the future of entertainment. It’s about making real connections. I’m hands on with everything and collaborating closely with Lionsgate – which has been a great partner – to give fans free, direct access to the best action movies and shows out there, all in one place. Fans can step into my world every time they turn on the channel.”
50 Cent Action features a number of films starring the rapper including Den of Thieves, Escape Plan and The Expendables 4.
The network is also home to the original Power series which 50 starred in and executive produced.
“50 Cent’s movies and television series are synonymous with non-stop action, and we’re thrilled to extend our longstanding partnership into the FAST [free ad-supported streaming] space,” Lionsgate president of worldwide television distribution Jim Packer said in a statement when announcing the channel last summer.
50 said in his own statement: “This channel will bring diverse, action-packed content to audiences everywhere, reflecting my passion for storytelling and providing a platform for fresh, dynamic voices. I look forward to working closely with all the FAST platforms to make this a successful channel.”
The G-Unit boss also promoted the upcoming network on Instagram, writing: “Excited to officially announce my brand new Live TV FAST Channel created in partnership with Lionsgate, 50 CENT ACTION — Get ready for non-stop action, exclusive content, and your favorite movies and shows all for FREE! Sign up now to stay in the loop and get the latest updates. You won’t wanna miss this!”
50 Cent also spoke about his plans for the channel in a recent interview with The Hollywood Reporter prior to its announcement.
“There’s going to be new content in there, but I got access to a huge library of action films. It’s got to be premium. I don’t want to see me like I see my people on Tubi. I’ll make sure the quality of everything is there,” he said.
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