Justin Bieber Announces Seventh Studio Album ‘Swag’ — His First in Over Four Years

This is not a drill: A new Justin Bieber album is coming. Today, Justin Bieber shared multiple videos and photos of billboards posted in various cities that reveal a track list and title for his upcoming seventh studio album: Swag.

One of the billboards, located in Times Square, featured the names of 20 songs, including “Daisies,” “Yukon,” “405,” “Forgiveness,” and “Walking Away.” (See the full track list below.) The billboard did not list any features on the album.

The billboards — in cities such as Reykjavik, Los Angeles, and New York City — came as The Hollywood Reporter revealed that the singer is dropping his seventh album on Friday after finishing the record in Iceland back in April. The outlet reports that Bieber hosted “jam sessions” with artists such as Gunna, Cash Cobain, and Sexyy Redd while there.

On his Instagram Stories today, Bieber shared HQ versions of the billboard images, including one where he faces the camera and his wife, Hailey Bieber, stands in the background holding their child in a diaper. Other photos show Bieber playing with his baby and posing for pictures with Hailey. She also shared photos of several billboards to her own Instagram Story, featuring the word “Swag,” and black-and-white images of Bieber with a buzzcut.

Along with the album news, Bieber today also released his new fashion brand, SKYLRK.

Swag will mark his seventh album and his first since 2021’s Justice, which featured songs such as “Peaches,” “Hold On,” and “Lonely.” He also dropped a six-song EP that year titled Freedom, serving as a gospel-inspired follow-up to Justice.

Swag Track List

1. “All I Can Take”
2. “Daisies”
3. “Yukon”
4. “Go Baby”
5. “Things You Do”
6. “Butterflies”
7. “Way It Is”
8. “First Place”
9. “Soulful”
10. “Walking Away”
11. “Glory Voice Memo”
12. “Devotion”
13. “Dadz Love”
14. “Therapy Session”
15. “Sweet Spot”
16. “405”
17. “Swag”
18. “Zuma House”
19. “Too Long”
20. “Forgiveness”