News : Mustard Releases His Own Condiments Line

Mustard now has his own condiments after launching a collaboration with Heinz with the hitmaker being dubbed the “Chief Mustard Officer”.

Appropriately, the “Not Like Us” producer has released a limited edition chipotle honey mustard with the food giant which is now available only through Amazon, Target and Walmart.

The mustard is only available while stocks last.

Fittingly, an advertisement for the mustard used Kendrick Lamar and Lefty Gunplay’s “TV Off” in which the Compton superstar yells “MUSTAAAAARD,” a call which went viral when the song was released last November.

The deal between the two parties was initially announced in February with Heinz announcing that it was their first new mustard offering in a decade with Mustard also collaborating with the company on new recipes involving his version of the condiment.

In a statement, the producer said: “This collab coming to life is a big deal and something that has been decades in the making for me. Everyone knows me for my beats and sound, but what they don’t know is that cooking and grilling is a huge part of my life. I’m on the grill every chance I get. I’ve been using HEINZ since I was a kid, so partnering with them is something I’ve always wanted to do.”

Todd Kaplan, North American Chief Marketing Officer for Kraft Heinz, added: “Much like HEINZ, Mustard is someone who goes all in when he creates something to put out into the world. He has been a fan of the brand for years, so it was only a matter of time before Mustard met his perfect match with HEINZ. It’s been great to collaborate with him on so many levels, as this partnership will manifest in an amazing new sauce remix that we know our collective fans will love. He has brought the same energy and commitment he pours into all of his music to this partnership, and we can’t wait for all the surprises in store for the year ahead!”

Mustard has had a breakout twelve months following the success of “Not Like Us” and also his cameo appearance during Kendrick Lamar’s Super Bowl halftime show performance.