Taylor Swift has taken formal action to safeguard her identity from the rising surge of artificial intelligence impersonations, submitting three new trademark applications in the United States that cover both her voice and visual likeness.
The filings, made through her company TAS Rights Management, include one application built around a photo of Swift performing on her record breaking The Eras Tour, along with two separate filings linked to short audio clips where she introduces herself while promoting her latest album The Life of a Showgirl, according to Variety.
The move reflects a growing shift in how top tier artists are working to protect themselves against AI misuse, which has rapidly expanded across social platforms in recent years.
Swift has already been caught in multiple AI related incidents, including manipulated explicit imagery and a fake political video that wrongly suggested she was supporting Donald Trump.
Her latest filings follow a similar move earlier this year by Matthew McConaughey, who became one of the first major celebrities to turn to trademark law as a way to protect his voice and likeness from AI generated content.
According to the application details, the selected image representing Swift shows her performing on stage “holding a pink guitar, with a black strap and wearing a multi-colored iridescent bodysuit with silver boots.”
The image was previously used to promote her Disney Plus Eras Tour concert film.
The two audio trademark filings relate to Swift saying “Hey, it’s Taylor” and “Hey, it’s Taylor Swift,” which were featured on platforms including Spotify and Amazon Music during the rollout of The Life of a Showgirl.
If the applications are approved, the trademarks would strengthen her ability to challenge AI generated voice replicas that imitate her tone or reuse her signature introductions without consent.
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